I have a love/hate relationship with the people in the marketing department at Lego. On one hand I love how they build excitement in kids to be creative. On the other hand, the way they have things packaged into “sets” has created a demand for Legos that can easily become an obsession. We have TONS of Legos at our house. It’s when my son plays with them in what he calls “free build” (breaking away from the confines of the sets) that he seems to have the most fun. It’s also when I have the most fun seeing what he creates.